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MARKETING INTERNSHIP: AN INTRODUCTION

in Business and Management by

Marketing is the process of performing market research, selling products and services to customers and promoting them via advertising to further enhancing the sales. It generates the strategy that underlies sales techniques, business communication, and developments. It is an integrated process through which companies build strong customer relationships and creates value for their customers and themselves.
Marketing is a very broad business function that reaches throughout many industries and areas. Marketing graduates can find employment in public, private and nonprofit sectors working in sales, advertising, market analysis and elsewhere. While choosing the best marketing internships, consider the area of marketing that you are most interested in, or the specific industry you want to work in, and seek opportunities in that area or industry. Look at the marketing internships opportunities that you are considering in relation to how they will best help you meet your long-term goals. Before going for internships, one should know about particular areas of marketing interest you like the most:
* Advertising
* Branding
* Product Management
* Traditional Marketing (Print, Television, Radio)
* Interactive / New and Social Media Marketing
* Public Relations
And that’s just naming a few areas of marketing that are available. Which areas excite you the most? There are some positions in marketing that may fit you better than others so take sometime doing some homework to see which area you’d fit best in, you’ll be glad you did.
* Be clear about what you want.
Have an understanding about what you want to gain from marketing internships, it is better to write it down. What’s most important to you among work experience, learning new skills and gaining hands-on experience, increasing your networking connections, creating an entry point to the potential of a full-time position?

* Determine which type of organization you are most interested in working for.
Are you more excited about the small to medium sized businesses vs. large corporations? What about marketing not-for-profit organizations? Is that something that really interests you?

By making this determination it will help you in creating of companies that you can reach out to and give you a roadmap to follow and find that position you are looking for. Think about the size, culture and the location of a business. Paint a picture of what the company looks like that you’d like to go to work for, and then start creating your list of “prospect.” * Create a plan on how you will market yourself.
You are going to do marketing internship and you are asking for an entry level position and the competition is fierce, therefore you have to stand out, so what will you do to show to gain the attention of those that matter? So step it up! Be creative and be unique and dare to stand out. This will get you noticed and improve your chances of landing a job. Use your connections well personally or people on social networking sites like Facebook, Twitter or Linkedin.

Sharon Lynd Kidman, LLM, MSocSc, DBA. Research focus on the management of human interactions across organizational and medico-legal issues. Her recent work also deals with the management of stakeholder reactions towards legal matters. She previously worked for an international bank in New York, Singapore and Hong Kong.

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