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Making Use of Your Design Skills in Event Management

in Arts and Design by

So you have decided on a career as an event management consultant and organizer. A very exciting career choice with plenty of opportunity for you to interact with a huge cross section of people and companies. However, in order to succeed in this field of work, you would have to possess certain skills and organizational capabilities. Experience is another important criteria. The more experience and skills you have, the better your prospects.

 

Crucial skills you should have

 

One of the crucial and most important skill you must have is creativity. Every event you organize must have an element of uniqueness. So this means an almost endless pool of ideas for design and themes. You must also be able to vision your designs and translate these visions into a comprehensible format that your client can understand and also visualize. So how would you make use of your design skills and creativity to make you outstanding in every event you manage?

 

First of all you must be very updated with all the latest techniques of design, prop setups, decorating material etc that is available in the market. Sometimes this would mean scouring endless magazines, websites and maybe even events held by your competitors. Keeping track of all these developments and knowing what is new in the market can sometimes give you the edge over others. Once you have the knowledge at your fingertips you can manipulate and meld them with your own ideas to create a design that is uniquely yours.

 

Where to obtain and keep your ideas as presentation of your design skills

 

Here are some ideas how you can manage your knowledgebase, input your ideas and present it to your client in a proper presentation to convince them of your capabilities.

 

Keeping a database of ideas from other sources – There are many resources that you will be able to use to glean a good collection of design ideas. It could be a catalogue of new design materials for prop creation or even booth settings. Getting all these organized into categories with it’s own sub-headings can be easily done if you have an event management system at hand. This will be the database that you would often refer too for the main concept idea.

 

Keeping your own idea database – This is where you keep your own ideas for future or current projects. You can categorize these into themes for easy reference. Practically this can also be your catalogue of themes. These design will normally come in the form of drawing drafts and visual concepts. If you have an event management solution at your disposal, it is more convenient if one of the features is to enable you to catalogue and create a database of visual concepts.

 

Formatting your ideas into visuals and presentations – You may require a visualizing application for this task. This is where the final visual concept is stored and categorized according to your event client or project. The format of the visual has to be clear, depicting the various materials used and also the overall concept. This is the one that your client will see. Your creativity and design skills are put on show here. Therefore a good visual is very important.

 

Designing concepts for events is part of the event planning stage. Using all your design skills and knowledge is the foundation to a good design concept. Keeping your things organized with an event solution is only part of the process that helps to make things easier. The rest is up to your creativity. If you are an event Malaysia planner and designer, there are many opportunities for you to be able to show your talent. Remember, designing is also about being organized.

Betty O'Brian, BA(Hons), MPhil(Design). Research focus is on human-centred value innovation with emphasis on user, consumer, and prosumer engagement propositions. Betty professional background and international work experience in Design Management with Innovation had exposed her to various industry, company and project initiatives that include innovative start-ups, new business formations, and new market entries.

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