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Multimedia Choices: Just One Important Element of Web Design

in Arts and Design by

Studies have shown that youve got less than ten seconds to impress a visitor to your web page before they click away. That means that the kind of Southern California website design that you want to take advantage of will do several things to keep interest focused on what youve got to sell and although the multimedia options that are available are an important part of that, youll want to remember that a page thats fat with images that takes a long time to download will turn potential customers away.

Interesting

Still, its essential to keep in mind that these are also the very elements that keep a page interesting. Its important to be aware of all the latest trends that include website video marketing and to see how these elements can be used to add personal elements to any site. With the advent of video marketing, its easier now than ever before for the business owner to add a personal touch and perhaps even explain a complex point about the product or service in front of the camera themselves.

In fact most of the multimedia elements that can be included through the right Southern California website design can provide much needed information about your products or services in a way that cant always be matched in print. Of course theres a flip side to this option as well and when these multimedia designs are overdone, they can render a site both unprofessional and sluggish.

Consistency

Regardless of how you choose to use the multimedia that you decide on, there is a need to stress consistency to the people that you choose to work on your Southern California website design. When you think back to the letterhead that was used and the business cards and envelopes that were used in other campaigns that your business undoubtedly worked with, they were all designed to look the same way. That kind of consistency helped you to enforce your companys identity.

And that goes for the website as well. Its important that the website have an overall design that works well with any of the printed materials that youre still using and that it looks consistent from one page to the next. Remember that once youve developed a look for the homepage and enlisted the help of the Southern California website design professionals that youve hired for the job, youll want to makes sure that you go through all the other pages with the same vision in mind. Consistency as much as the multimedia elements that you use are the keys to success.

Betty O'Brian, BA(Hons), MPhil(Design). Research focus is on human-centred value innovation with emphasis on user, consumer, and prosumer engagement propositions. Betty professional background and international work experience in Design Management with Innovation had exposed her to various industry, company and project initiatives that include innovative start-ups, new business formations, and new market entries.

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